It has been proven that nearly one in five recipients are likely to throw the promotional items away—which implies that four customers are ready to give your product a try. However, regardless of whatever the scope of your business might be, you should follow the following approach to choose the best promotional product to make sure that it attributes to the success of your business:
Make it useful
The top objective of using promotional products is longevity, aka, for how long a product would be around to give you your investment’s worth and to secure outcomes. The recent statistics show that nearly 69% of the consumers are likely to give promotional products a second-thought if it is useful for them, and 77% of the consumers have reported that they would choose a promotional product solely for its usefulness to them. For instance, if a customer were to collect health and safety products like first-aid kits or branded bandages then, they are likely to give your brand a try.
Make it seasonal
It is no wonder that every season requires a promotional productsmanufacturer to manufacture products in accordance with the climate or season. What works in the month of June wouldn’t have the same impact in the month of March. Therefore, it is important for you to make sure that your promotional products are seasonal and festive.
Recent statistics have concluded that a majority of the retailers earn about 20-40% of their annual income during the holiday season, which helps with keeping your brand a top priority amongst many customers. They would rather get a product branded with Christmas or Valentine’s theme to commemorate the corresponding events.
Make it integrated
The main objective of promotional product marketing is to increase awareness of you brands; therefore, it is important for you to invest your resources into manufacturing products that would garner maximum outcomes. You can experiment with other factors to make sure that you are ready to distribute your promotional products among your customers.